PPC Training Introduction
Here is the detailed information about the course. Course includes information on some of the hot topics. All these topics will be covered in the course.
What is Pay per Click Marketing (PPC), Why do we need PPC, and what is the Importance & Benefits of PPC. Some of the major Pay per Click Search Engines like Google AdWords, Yahoo Search Marketing (Overture). How to set-up PPC Campaign? Google Adword Account Structure.

How to set up PPC Campaign, set-up PPC Campaign, Google Adword Account Structure, PPC campaign Navigation. Use of multiple Accounts, My Client Center (MCC)
What is “Click-through-Rates” (CTRs) What is Impression? What is Conversion? What is “Cost/Conversion”? How to increase CTR & Conversion, What is Tracking Code?

How to do Keyword Research for PPC?
During the whole course of 3 months, we will find out various aspects of Pay Per Click such as what is Keyword Research?, the difference between SEO & PPC keywords, research PPC Keywords, PPC keyword tools and resources and many more. All the details will be discussed and will be practically implemented in the class.