Use of Facebook in Social Media Optimization and Tips to optimize it

Using Facebook to Market your Business

Facebook is a popular free Social Networking Site that connects people with friends and others who work, study and live around them. It allows registered users to create profiles, upload photos, and video, and send messages. People use Facebook to keep in touch with friends, post photos, share links and exchange other information. The site, which is available in 37 different languages, includes public features such as:

Marketplace

allows members to post, read and respond to classified ads.

Groups

allow members who have common interests to find each other and interact.

Events

allows members to publicize an event, invite guests and track who plans to attend.

Pages

allows members to create and promote a public page built around a specific topic.  Presence technology – allows members to see which contacts are online and chat.

SMO- Facebook

Social Media Optimization (SMO) is a process that facilitates the easy sharing of content by the users on an online social network. Social networking sites like Facebook are driving an increasing number of users to websites. That’s the reason no brand could successfully market itself without having a Facebook fan page. To drive social referral traffic to your website, you need to ensure that:

1. Your content is useful and satisfactory for the end user

2. Your content is easy to share across various platforms

You need to treat your Facebook fan page as your another website that needs to be optimized for a particular keyword or set of keywords. Search engines like Google, Bing and

Yahoo is incorporating social actions of the people in their search results and our team of Facebook SMO experts is apt to create buzz for your brand on this topmost and most popular social networking site.