What is Digital Marketing?

Digital Marketing is a term of two words: Digital and marketing, Digital is here with Internet and Marketing is related to advertising. Digital Marketing is a way in which companies or an Entrepreneur do marketing their products through electronic media, which is quite different from the traditional way of marketing.

“Digital Marketing is a process of building & maintaining customer relationship and the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms to produce sales as well as catch customer that are searching on the internet for a response.”

Why people are going online?

 For getting information on a product, service or location

 Socialize  If they have a question

 If they are looking for help

 If they want more information on certain individuals or organizations

 For new jobs searching

 Do Business and many more

Benefits of Digital Marketing

 Global Reach

 Lower cost

 Put the consumer in control

 Provides convenience

 Increase satisfaction

 Trackable, measurable results

 Improve conversion rate

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Category : Digital Marketing

What are the Objective of Digital Marketing and Its Benefits?

Digital Marketing Objectives

To achieve your business mission and goals on the web, you need specific digital marketing objectives that guide your online promotional activities. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time-Related). Most Digital Marketing strategies and campaigns have the following 5 objectives:

·         Reaching the right audience

·         To engage with your audience

·         To motivate your audience

·         Efficient spending on your campaign

·         Return on investment (ROI)

·         Improve Search engine rankings

What does Digital Marketing consist of?

Digital marketing consists of such as:

·         Search Engine Optimization (SEO)

·         Search Engine Marketing (SEM)

·         Content Marketing

·         Affiliate Marketing

·         Web Design

·         Pay-per-Click (PPC)

·         Display advertising (Banner Ads)

·         Email marketing

What is SERP?

SERP is an abbreviation of Search Engine Results Page.

Search engine results pages are those web pages displayed or serve to users when they search for something in search engine, such as Google, Bing, yahoo after searching it produces some results